Persuasive Pricing for Real Estate Agents – the First Ever ONE DAY INTENSIVE Live Online Workshop at SWS!
Begins April 14th, 2021
To continue with our theme of Becoming Exceptional in 2021…
Everyone knows that proper pricing is a critical component of a successful listing experience, both for the real estate agent and the homeowner. So, it is the real estate agent’s job to be PERSUASIVE when discussing this all-important topic with potential sellers.
But… by “persuasive” do we mean using old school, insulting, condescending scripts, dialogues and techniques with the ultimate goal of making sure the seller understands you are smart and he is stupid? (Um, no.)
No, by “persuasive” we mean that you will approach your seller “as if” he or she is an intelligent human being, capable of making good decisions regarding what is most likely their biggest financial asset. BECAUSE THEY ARE.
In this never-before-offered Live Online Workshop, we will spend one day (all day) together discussing strategies for working WITH your seller clients to come up with the right price, as well as what to do when (oops) you missed the market even with your best efforts.
During this ONE DAY INTENSIVE Workshop, you will:
- Review the Sell with Soul “Five Steps to the Right Price” approach to pricing;
- Learn what makes a Market Analysis persuasive;
- Learn how and why to BE and STAY ON Team Seller, not Team Paycheck;
- Learn how to prepare the seller for a price reduction, but only when absolutely necessary;
- Overcome pricing objections (or not);
- Learn how to avoid doing a price reduction at all;
- Explore reasons a listing might not sell, outside of price (and how to correct them!)
How Does a Live Online Workshop Work?
By “Live Online Workshop” we mean that the program will begin on a certain date (April 14th, 2021) and all participants will gather together ONLINE and work through the material together. It does not mean you have to travel anywhere to attend :-).
We will communicate throughout the Workshop via email, via video-conference and in a private Facebook group. Recordings of the video conference meetings will be provided immediately afterwards.
At the end of the Workshop, you will receive a digital package of all material included in the Workshop so you will be able to refer back in the future.
How Does a INTENSIVE Live Online Workshop Work?
This will be our first ever ONE DAY INTENSIVE Live Online Workshop and we’re excited about it! Basically, we will get together (online) in the morning and hang out together all day (with frequent breaks) and really focus on the topic at hand.
As with all SWS Live Workshops, you will attend online in the comfort of your home or office. But the material will all be “live” – that is – I will be leading the Workshop right along with you and will be immediately available for questions and guidance.
What’s Included in the Workshop?
- One Full Day of Lessons provided via Zoom Video Conference Meetings;
- Recordings of All Meetings Provided Afterwards;
- Membership in the Private “Persuasive Pricing” Group on Facebook;
- The “Persuasive Pricing” Resource Library;
- The SWSU Course “Basic Pricing: Five Steps to the Right Price;”
- BONUS Lots of extra Sell with Soul Sphere of Influence references and resources
- Access to Jennifer Hagedorn and Deb Odom Stern during the Workshop
Who’s In Charge Here?
The Workshop will be led by Jennifer Allan Hagedorn, author of Sell with Soul and six other books for real estate agents. Deb Odom Stern will co-host.
What Happens Now?
If you’re ready to commit to the Workshop, go ahead and purchase it now. We are tentatively planning to hold the Workshop on Wednesday, April 14th, 2021. Remember, annual members of the new Club SWS get in FREE (Note – you must be an active annual member of Club SWS when the Workshop begins for free access.)
Reviews from Recent SWS Live Online Workshops
“I LOVED this workshop!! Actually, I truly enjoy AND learn so much from ALL of your workshops!! You have helped me to love real estate once again!! So…a HUGE thanks for everything!!”
“This was great! Thank you for putting your heart and soul into this workshop. It shows and I’m grateful!”
“GREAT Workshop! I received a lot of good information. For the first time ever, I actually have a STRATEGY!”
“The Workshop helped me understand the objective and how to get there.”
“You both did an absolutely fantastic job! Your enthusiasm is contagious! I loved it! Every minute of it.”
“I think we were severely undercharged based on the volume and quality of content we received. Thank you for the dedication and caring you put into it.”
“Thoroughly enjoyed the workshop!! Other than spacing it out (not every day) I think it is perfect the way it is.”
“Thank you! This was amazing content. I don’t believe I’d have a clue how to do anything if I didn’t have these workshops.”
“Well done Jennifer & Deb…great job and worth the value…”
“Loved the workshop and the new format.”
“I’ve really enjoyed these sessions light but, informative. And, for me feels more like the real way to sell real estate. Very relationship driven not pushy and dramatic. The Workshop helped solidify that I can do it.”
“Thank you and I look forward to the next Workshop!!!”
“It was informative and even motivating! Thank you.”
“I enjoyed the workshop – especially during this time of <COVID-19> isolation. I plan on reviewing the discussions again. Most helpful and insightful was Jennifer’s sharing of the words she used to describe her work ethic, work systems and her philosophy on client service.”
“I think the daily homework was great. The daily reminder / assignment emails were wonderful for Ease of Operation. The number of emails at the beginning was overwhelming, and the weekend with several emails got confusing. I may have dropped a homework ball or two there. All in all, I’m very pleased with the workshop.”
“I loved this workshop. I have done many similar exercises over the years but having dedicated 3 weeks at once and applying a SWS attitude has been extremely helpful. Thank you, Jennifer.”
Praise for the INTENSIVE Format
“I didn’t want to miss a thing. When I absolutely needed to step away from the computer, I had it “live” on my phone.”
“I loved the fact that the work actually got DONE because it had to be done for the next session.”
“It was smart on your part to add all the breaks throughout the sessions. It not only refreshed us but allowed us to sneak some business in on the breaks.”
“Forced focus was a positive. I’d do it again.”
“I have done many workshops with SWS and this is definitely my favorite format. It’s harder for me to focus when it lasts for weeks. I really enjoy Deb as part of your team and would like to see her again. Thanks!”