FOR SALE SIGNS DON'T PAY THE BILLS
Most real estate training programs focus on helping you to GET listings, but few help you actually SELL them once you GET them. Well, we here at Sell with Soul think that SELLING your listings is pretty darn important, not only for your financial well-being, but also for the general well-being of our economy! I mean, think about it - what would it do to the overall vibe of your neighborhood if SOLD signs started popping up all over the place?
Let’s make that happen.
*3P’s - PUT your sign in the yard; PUT it in the MLS; PRAY
Forgive the Rant, but...
…being Outrageously Effective Real Estate Agents who know how to sell houses. Yeah, sell houses - y’know, that activity for which we are licensed?
For far too long, our industry has celebrated prospecting and production, as if the mastery of bringing in business is an indication of one’s mastery of his profession. Phooey on that! Our current clients hire us to get the job done - that is - get their homes sold for the highest possible price with the least amount of hassle. THAT’S our job, not the relentless pursuit of future business.
Well, the current crisis we face may just finally drill this point home and force us to change the perception within our ranks of what a Good Real Estate Agent ought to be.
Because, y’know what? Any fool can get a listing and put it on the market, but it takes a Good Agent to actually get it sold. Gone are the days (for now) where a For Sale in a yard meant a guaranteed paycheck in the bank, and a happy seller moving on with his life.
Here’s the thing. Selling houses in today’s market is a lot of work. We have to do things we’ve never had to do before. We have to solve problems that, at first glance, seem unsolvable. We have to communicate difficult concepts to people who don’t want to hear them.
In short, we have to EARN our commissions. And that's great news, because... we’ll be much better agents because of it.
And... when the good times return (and they will), we’ll have set a higher standard for ourselves ... and for our industry.
We professional real estate agents have a tremendous opportunity before us, cleverly disguised as an industry-crippling crisis. If we step up to the plate and Sell Our Listings as if our lives depended on it, we can turn this mess around!
During the Real Estate Radio USA interview (see above), I made the comment “I’m the Best Listing Agent I Know.” Arrogant, eh?
Not really. It’s not as if I said “I’m the prettiest girl I know” or “I’m the smartest girl I know.” It’s more along the lines of “I’m the hardest worker I know.” It’s a choice.
I choose to be a terrific listing agent. It’s not a God-given skill or something I was lucky enough to be born with. It’s a choice.
I choose to spend time (and gas money) properly pricing my properties. I choose to have relationships with exceptional home stagers and responsive home improvement contractors. I choose to be respectfully upfront with my sellers as to what they need to do to help me get their homes sold. I choose to own a great camera with a wide-angle lens. I choose to write killer MLS descriptions and ensure that they are accurate. I choose to work for a company who offers a 7 day/week showing service and to pursue feedback from all showing agents. I choose to frequently update my seller on the competing market activity. I choose to build and maintain rapport with my sellers so that they trust me when I offer advice and recommendations. I choose to keep my brochure boxes full. I choose to be prepared for and attend my appraisals. I CHOOSE TO CARE MORE ABOUT THE CLIENTS I HAVE TODAY THAN THE CLIENTS I HOPE TO HAVE TOMORROW.
I’m a heckova listing agent. Are you?
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