Jennifer Allan
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Featured in Realtor Magazine

SoldFOR SALE SIGNS DON'T PAY THE BILLS
That's what SOLD Signs are for!

Remember the Good Old Days… when a sign in the yard meant money in the bank?

Sigh.

While I’m optimistic our markets will improve, the days of For Sale Signs being guaranteed paychecks are behind us, for now anyway. Today, it takes a lot more than the 3P’s* to sell your listings and get you to that much-needed payday. It takes communication. It takes expertise. It takes creativity. It takes… well, good old-fashioned common sense and hard work!

Most real estate training programs focus on helping you to GET listings, but few help you actually SELL them once you GET them. Well, we here at Sell with Soul think that SELLING your listings is pretty darn important, not only for your financial well-being, but also for the general well-being of our economy! I mean, think about it - what would it do to the overall vibe of your neighborhood if SOLD signs started popping up all over the place?

Let’s make that happen.

*3P’s - PUT your sign in the yard; PUT it in the MLS; PRAY

Jennifer Speaks - Building Rapport with Your Seller
Building Rapport with Your Seller (right click to download)

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SWS Products for Listing Agents

For Sale Signs

Scripts Mega Toolkit
For Sale Signs Don't Pay the Bills Audiobook & eBook $24.95: Be the listing agents who SELLS his or her listings, not the one who just, well, LISTS them! Getting to SOLD takes a whole lot more work (not to mention brainpower) than it used to. But you can control whether or not your listings sell... and believe it or not, it's not all about price! Soulful Solutions to Seller Objections  $11.95:  Real estate agents love a good script. Or even a bad one. But rest assured, this little collection of "respectful responses" was created with the soulful agent in mind. No cheesy objection-busters or aggressive sales pitches here... just intelligent, honest and practical responses to many common questions and concerns raised by seller prospects. The SWS Megatoolkit $99: The SWS Megatoolkit is a package of sample letters, presentations, checklists and other tools designed specifically for followers of the Sell with Soul philosophy.

Forgive the Rant, but...
It’s time for a change in the real estate industry. A big change. A major change. One that will put a lot of agents out of business unless they can commit to …

…being Outrageously Effective Real Estate Agents who know how to sell houses. Yeah, sell houses - y’know, that activity for which we are licensed?

For far too long, our industry has celebrated prospecting and production, as if the mastery of bringing in business is an indication of one’s mastery of his profession. Phooey on that! Our current clients hire us to get the job done- that is, get their homes sold for the highest possible price with the least amount of hassle. THAT’S our job, not this relentless pursuit of future business.

Well, the current crisis we face may just finally drill this point home and force us to change the perception within our ranks of what a Good Real Estate Agent ought to be.

Because, y’know what? Any fool can get a listing and put it on the market, but it takes a Good Agent to actually get it sold. Gone are the days (for now) where a For Sale in a yard meant a guaranteed paycheck in the bank, and a happy seller moving on with his life.

Here’s the thing. Selling houses in today’s market is a lot of work. We have to do things we’ve never had to do before. We have to solve problems that, at first glance, seem unsolvable. We have to communicate difficult concepts to people who don’t want to hear them.

In short, we have to EARN our commissions. And we’ll be much better agents because of it.

And... when the good times return (and they will), we’ll have set a higher standard for ourselves ... and for our industry.

We professional real estate agents have a tremendous opportunity before us, cleverly disguised as an industry-crippling crisis. If we step up to the plate and Sell Our Listings as if our lives depended on it, we can turn this mess around!

Jennifer Speaks -
Radio Interview with Real Estate Radio USA: Justifying Your Listing Commission
(this one gets a little contentious!)

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