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Buy the Book that Started the Soulful Revolution!
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Most real estate training programs focus on helping you to GET listings, but few help you actually SELL them once you GET them. Well, we here at Sell with Soul think that SELLING your listings is pretty darn important, not only for your financial well-being, but also for the general well-being of our economy! I mean, think about it - what would it do to the overall vibe of your neighborhood if SOLD signs started popping up all over the place? Let’s make that happen. *3P’s - PUT your sign in the yard; PUT it in the MLS; PRAY
SWS Products for Listing Agents
Forgive the Rant, but... …being Outrageously Effective Real Estate Agents who know how to sell houses. Yeah, sell houses - y’know, that activity for which we are licensed? For far too long, our industry has celebrated prospecting and production, as if the mastery of bringing in business is an indication of one’s mastery of his profession. Phooey on that! Our current clients hire us to get the job done- that is, get their homes sold for the highest possible price with the least amount of hassle. THAT’S our job, not this relentless pursuit of future business. Well, the current crisis we face may just finally drill this point home and force us to change the perception within our ranks of what a Good Real Estate Agent ought to be. Because, y’know what? Any fool can get a listing and put it on the market, but it takes a Good Agent to actually get it sold. Gone are the days (for now) where a For Sale in a yard meant a guaranteed paycheck in the bank, and a happy seller moving on with his life. Here’s the thing. Selling houses in today’s market is a lot of work. We have to do things we’ve never had to do before. We have to solve problems that, at first glance, seem unsolvable. We have to communicate difficult concepts to people who don’t want to hear them. In short, we have to EARN our commissions. And we’ll be much better agents because of it. And... when the good times return (and they will), we’ll have set a higher standard for ourselves ... and for our industry. We professional real estate agents have a tremendous opportunity before us, cleverly disguised as an industry-crippling crisis. If we step up to the plate and Sell Our Listings as if our lives depended on it, we can turn this mess around!
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