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Buy the Book that Started the Soulful Revolution!
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Can Soulful Agents Succeed with Expired Listings? Oops! You missed it. Check out our calendar to learn about our next show. You can purchase a recording of the program here: http://swsstore.com/index.php?l=product_list&c=11. Sometimes... your sphere of influence doesn't seem to be enough. Your open houses aren't doing the trick and floor time's been slow. You're considering a newspaper ad; maybe a mailer, or maybe, egads, even knocking on doors! Maybe you're considering working expired listings? Your broker keeps telling you what a great source of good business they can be, but where do you start? As a SWS agent, you don't want to just send out cheesy garbage with your name on it, and you hate the idea of pestering people on the phone... You may think that we don't "approve" of pursuing expired listings around here, but you'd be wrong! In fact, we've come to the conclusion that expireds might be a darn near perfect target audience for a true SWS'er. But, as a SWS agent, you can't chase expireds the way everyone else does - it just won't work for you. In order to succeed with expired listings, you'll need to do it the SWS way - that is - intelligently, creatively, respectfully. Otherwise, your efforts will probably crash and burn, and you won't respect yourself in the morning! My friend Borino (www.expiredplus.com) will join me in the SWS Studio for a discussion of how the SWS crowd CAN successfully prospect to expired listings without resorting to the tacky, cheesy, silly, Old School techniques your competition is using. Do it YOUR way... and beat 'em at their own game! THE DETAILS
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