"Soulful Doo-Dads" 
(a free SWS teleseminar)

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It's that time of year again when our thoughts turn to... doo-dads!

What's a doo-dad, you ask?

A doo-dad is a promotional item, usually customized, that we send out to our sphere of influence with the goal of reminding them that we exist and are still selling real estate. With the ultimate goal, of course, being that they remember to think of us when it comes time to make a real estate hiring or referring decision. 

I believe there are three categories of doo-dads.

The first is the silly, cheesy trinket-y type that does absolutely nothing to promote the professionalism of the agent whose name is featured on it. Personalized fly-swatters might be a good example.

The second category is the ho-hum, run-of-the-mill doo-dad that isn't silly or cheesy, but isn't really special, either. Maybe the recipient will hold onto it; maybe he won't. Nothing wrong with this category of doo-dad, but there's not all that much right about it, either.

The third category is, you guessed it, the Soulful Doo-Dad.

And that's the topic of our next SWS Teleseminar show. Gina Dotson from the House of Magnets will join me to talk about some creative promotional items you can customize and send out this holiday season - or any other time, of course. While we'll be talking about items that Gina's company sells, we'll leave the sales-pitch at home and let you decide if any of her products are of interest to you. I've used the House of Magnets for all my own doo-dads over the last few years and they're great to work with.