I just don't think that people search for zip codes or neighborhoods first, at least not in my market area. I think this will come later in their search. It is very nice to give our hard earned profits to one of these companies for the latest snake oil that is out there...since we can write it off, it is sort of like a donation to the company
I am still trying to figure out how to get another agent's smiling face, asking the person looking at MY listing on Trulia, to call HIM for more info...Lol! He has paid for it somehow, and my info is small and at the bottom of the listing. Good positioning on his part, though...
I recently bought a % of my city's
space on Trulia, and it has given me some leads. If one sells, the bill is more than paid, so I will keep this one up. I have purchased featured ads on Trulia and "enhanced showcase"(not featured) ads on realtor.com (grrr) and am mainly using these as selling points in listing presentations. You can show the potential seller the difference in the ads (as opposed to standard ads) that appear on those 2 websites... will it help it sell? It should theoretically. Has it? nope, but it is something to show the prospective seller and that is all I want it for. They are reasonably priced, but proceed with caution
. It is really easy to get caught up when they start quoting traffic and clicks, etc.