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Author Topic: Expired Scripts that work  (Read 1157 times)
sherrih33
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« on: October 13, 2010, 07:53:53 AM »

Hi
I am a new agent (10 months) and I have yet to list or close a deal.
I am an agent with Keller Williams and I have now enrolled in BOLD to try to push myself.
I refuse to call and bother my sphere, so I am looking for a great script to call expireds.
I have a marketing backgroun and would love to get more listing.
Help! I am supposed to contact 20 new people today! Cry
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Jennifer Allan
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« Reply #1 on: October 13, 2010, 11:37:37 AM »

Ahhhh, my dear... scripts are not the answer to success. And there aren't any scripts on the planet that will make a seller want to list with you. Especially no script that you're going to learn in a corporate training program.

Here's the thing. Unless you believe in your heart that you can truly help this frustrated seller, nothing that comes out of your mouth is going to be persuasive. So, think about what you bring to the table that is special. What can you do to give this seller a better experience this go-around? What problems of his can you solve?

When you take the focus off you and put it where it belongs - on the potential client - you'll find the words will come much easier.

Give this some thought - and share your thoughts with us - and maybe we can better help you come up with an eloquent way to share those thoughts with a seller prospect!
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Bill Saunders
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« Reply #2 on: October 15, 2010, 06:18:58 AM »

I once gave a training session entitled, "The Song of your Heart is the Song of your Art." It sounds metaphysical-ish and it isn't.

The bottom line is that they will (or SHOULD) see through a script... and if you let them see that you truly believe that you are going to HELP them, that you actually care about THEM, they should see that, and they should want that. You do have to truly believe this however...

My humble advice would be to use the cheese grater and trim away all that excess cheese in the script. Use the few kernels that resonate with your SOUL, and make them yours, not the writer's. Even some of the great stuff Jennifer says won't come out of someone's mouth right... for instance, I just can't call people "Daisy Dears" and have it come off the same way... Lol. (The husband will usually stand much closer to his wife at that point.)

Real estate training is a buffet. Pick what feels right to you. Then make it your own. Figure out a way to be NATURAL... don't be so nervous...heck, they can't eat you... Smiley Well... hopefully you aren't in Louisiana, 'cause they have a great Realtor Gumbo down there. Grin

Geez...I have a closing to get to but this is important stuff...
In another life, I gave a bazillion slide presentations...yes...35mm slide presentations to park visitors about nature, etc. I HATED it when I saw a presentation when the presenter used note cards. I know, it shows organization, it keeps you on track, etc. but how much better is it if you can do that without the crutch? I used the slides themselves as a conceptual outline...i.e. images that spurred memory of the next concept. I didn't have to look at notes or cards, making some of the people in the audience think that I was reading a script. I hate it now when someone "performs" a power point and basically reads the slides to the audience. Use the concept, practice the CONCEPT over and over so the concept becomes conversant...

You will have a notebook in the listening presentation. If you have prepared questions to ask...cool, you should...those questions are not a script, they are info you must have... where you write down the questions you will ask, put in a key word at the end that will indicate a concept related to the question you just asked..write 2 if you need them. Then be you...conversant, not nervous, not reciting a script that will have the points the previous agent went over... Let the song of your heart be the song of your art in real estate... GOOD always should triumph over cheese. Smiley

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Jennifer Allan
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« Reply #3 on: October 15, 2010, 06:28:07 AM »

Daisy Dears?Huh

Have I ever said that?

Rhetorical question, I know I haven't!

Oh, sorry - great stuff, Bill!
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Bill Saunders
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« Reply #4 on: October 15, 2010, 03:01:55 PM »

Well Soulfull Lady...I must eat the plate of proffered,proverbial crow. After much research and back peddalling through ages of emails (even calling on the help of a couple of other swsers), newsletters, etc., I finally figured out where I got this. "Daisy Dear" thingie.

After reading, occasionally my subject line will read" SWS Daisy/Dear Soulful" It somehow picks up on the tag of the image of the daisy.... da**, and it was a pretty good sentence point, too Tongue. Lol... I would see it and say in my head, "Jennifer can get away with 'Daisy Dear'" and just imagine me even jokingly calling someone that....

I bow to correctness, m'Lady.
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Susan Haughton
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« Reply #5 on: October 15, 2010, 08:00:32 PM »

 Grin  Okay, I'm still chuckling at the Daisy Dear thing...cute.

I have nothing to add to what Bill said except to say "bravo."  Oh, okay, as long as I am here...

When you are confident, when you know your market, know the neighborhood, know the floorplans/the houses, the amenities, WHATEVER, you will find all you need to do is talk a little and LISTEN A LOT.  You will appear knowledgeable because you WILL BE knowledgeable...

Before I EVER picked up a phone, though, I would pick myself up out of my seat, go preview around the neighborhoods where you plan to call expireds, see what's active so when it's under contract or sold, you can speak of it.  Know the competition for the expireds - that is absolutely critical to being able to just converse with the prospect. Know their challenges, know what's selling and what's not - become the area expert.
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Bill Saunders
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« Reply #6 on: October 15, 2010, 08:26:31 PM »

Susan...as always, flawless... except you have no picture!

I am expecting at least a hologram now Wink

Uh oh... found a couple more pennies in the sofa. Using Susan's and Jennifer's advice... be the expert in an expireds situation in a neighborhood that actually has a chance of selling. Don't take a hard to sell (well...hard-ER) to sell property just because you want a listing. Remember...it is Okay to turn down a listing. Sometimes the reason it expired is NOT the agent's fault.

ok..I'm broke now. Daisy Dears
« Last Edit: October 15, 2010, 08:31:40 PM by Bill Saunders » Logged

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