That's too funny.... My birthday is the 10th. Maybe we should plan one big joint party
As far as buying the phrase. Seems very pricey to me for a single phrase. Also, it seems that savvy google users recognize that the only reason that top listing is there is because they paid to be there and therefore skip them to get to the ones with real content -- not to imply that your site wouldn't have real content. I believe they are also flagged as ads.
From what I've gathered, it seems it's a better strategy to focus on having relevant, fresh, unique and frequent content on the internet. That will improve your position on ALL search engines.