|
Jessica Bigger
|
 |
« Reply #15 on: March 05, 2009, 02:33:19 PM » |
|
Susan - Talk about the Blech alert. That is just totally cheesy. My broker bought be those stickers and so help me g-d I will find all sorts of places to stick those suckers except on my notecards and letters to clients. Geesh.
|
|
|
|
|
Logged
|
|
|
|
Jennifer Allan
Master of All Things SOI
Administrator
SUPER HERO MEMBER
 Offline
Posts: 30,200
Your Fearless Leader
|
|
« Reply #16 on: March 05, 2009, 03:04:01 PM » |
|
Jessica - just saw something you might want to change.
In the beginning, you talk about "all of you." Since this letter is to one person, I'd change it to sound as if you're just talking to that one person, KWIM?
|
|
|
|
|
Logged
|
"The Secret of Joy in work is one word - excellence. To know how to do something well is to enjoy it." Pearl S. Buck
|
|
|
|
Jessica Bigger
|
|
« Reply #17 on: March 12, 2009, 08:44:35 AM » |
|
OOOh thanks Jennifer - Well I'll make the correction for the rest - 60 have already gone out. I'll definitely change this for the next batch.
jess
|
|
|
|
|
Logged
|
|
|
|
Jennifer Allan
Master of All Things SOI
Administrator
SUPER HERO MEMBER
Offline
Posts: 30,200
Your Fearless Leader
|
|
« Reply #18 on: March 12, 2009, 08:50:06 AM » |
|
No biggie - I do the same thing sometimes - that's one reason I advise to pretend you're writing to one person when you write these letters.
|
|
|
|
|
Logged
|
"The Secret of Joy in work is one word - excellence. To know how to do something well is to enjoy it." Pearl S. Buck
|
|
|
Pugwinkle
Jr. Member
Offline
Posts: 22
|
|
« Reply #19 on: March 08, 2011, 03:36:06 AM » |
|
 How about "I'm never too busy for your referrals?" ROFLMAO All kidding aside, I re-read your letter and I think adding anything more about real estate might turn this perfectly wonderful catch-up letter into something that slightly tilts toward a business letter...how about holding off on that idea and maybe incorporating it into a follow up letter? Let this one serve as a way of truly and genuinely catching up...not a pitch for referrals, no matter how soulful. I'm just afraid it may cost you a response or two if they think you are only getting in touch because you want their business. My $.02, anyway. Susan - Talk about the Blech alert. That is just totally cheesy. My broker bought be those stickers and so help me g-d I will find all sorts of places to stick those suckers except on my notecards and letters to clients. Geesh.
I realize this is a very old thread but I'm trying to go through threads in order to learn about this business. I am totally not understanding why this statement "I'm never too busy for your referrals" is cheesy? This seems like a very reasonable thing to mention to our SOI or place at the end of our signatures in our e-mails to clients or potential clients. |
|
|
|
|
Logged
|
|
|
|
Jennifer Allan
Master of All Things SOI
Administrator
SUPER HERO MEMBER
Offline
Posts: 30,200
Your Fearless Leader
|
|
« Reply #20 on: March 08, 2011, 04:02:58 AM » |
|
Great question! Our main objection with that statement is, well, there are two main objections... first, it's overused and meaningless at this point. I understand the sentiment behind it - and the intention is pure; but because every other real estate agent has it on his or her business card, the message is lost, if that makes sense. Also, any form of referral-begging is frowned upon 'round here. While this little ditty isn't technically asking for referrals, it's a close relative and sends (in my opinion) the wrong message. Here's a blog I wrote last year on the subject: http://activerain.com/blogsview/1846417/-i-ll-take-great-care-of-your-business-versus-i-need-your-business-The thing is - there's no reason to mention referrals in your marketing - again, there's so much referral-begging going on in our business; it's not as if someone looks at your business card or website and sees that I [heart] Referrals or "I'm Never Too Busy..." or whatever and says "Wow! She's awesome, I shall refer someone to her today!" We want to inspire people to have that feeling about us, and that's best done by demonstrating one's competence, enthusiasm, confidence and expertise, not by demonstrating one's desperate affection for referrals. All that said, this is (will be) YOUR business and you are perfectly free (and encouraged) to do it YOUR way. If this is something that you really want to do, you have my blessing to do it! And believe me, 90% of the other real estate trainers out there will support you in any and all referral-begging strategies  Sorry you asked?  |
|
|
|
|
Logged
|
"The Secret of Joy in work is one word - excellence. To know how to do something well is to enjoy it." Pearl S. Buck
|
|
|
Pugwinkle
Jr. Member
Offline
Posts: 22
|
|
« Reply #21 on: March 08, 2011, 12:46:56 PM » |
|
LOL! (Something else that is overused but still has real meaning for me). No absolutely, I'm not sorry I asked. This is all great info. I had no idea that so many agents already use this line. I saw it for the first time the other day on an agents e-mail and I thought it was genious (a nice quiet way of asking for more work). See what I know. Not much! That's why it's a good thing I spend hours reading through these posts and asking questions. The stuff I learn from experienced agents like yourself is truly priceless. |
|
|
|
|
Logged
|
|
|
|
|
lifefanatic
|
|
« Reply #22 on: May 17, 2011, 11:44:14 AM » |
|
Pug- now that you've noticed it once, you'll notice it more.
I went to a training seminar (I try to go to as many free ones as i can- I always learn SOMETHING, even if it's what not to do). The agent teaching instructed us to call every one of our friends and ask them why they don't like us/what we did wrong. The script says, they would go overboard "Oh no, Joe, you're a great realtor! We love you!" and our response- then how come you're keeping me a SECRET! I had to hold in the laughter. You're then to ask them, on the spot, for 1 person they know who will most need your services. If they can't think of one, start asking leading questions, or say you'll call back to get the name.
He guaranteed if you call 50 people and got 50 names, you would get 3 sales this month. I guarantee if I called 50 people and tried that on them, I'd be short 50 friends.
|
|
|
|
|
Logged
|
|
|
|
Jennifer Allan
Master of All Things SOI
Administrator
SUPER HERO MEMBER
Offline
Posts: 30,200
Your Fearless Leader
|
|
« Reply #23 on: May 17, 2011, 11:50:08 AM » |
|
O M G
I have not heard that one before.
Seriously?
Gag me...
|
|
|
|
|
Logged
|
"The Secret of Joy in work is one word - excellence. To know how to do something well is to enjoy it." Pearl S. Buck
|
|
|
|
lifefanatic
|
|
« Reply #24 on: May 17, 2011, 01:38:10 PM » |
|
Ahh, but it's guaranteed! And who needs friends when you're getting sales?
|
|
|
|
|
Logged
|
|
|
|
|
RealtyRon
|
|
« Reply #25 on: May 17, 2011, 01:44:31 PM » |
|
Sure cuts down on that pesky Christmas card list  |
|
|
|
|
Logged
|
\\\"The best exercise you can do is reaching down to pull someone else up\\\" Bill Phillips
|
|
|
Tony Gilbert
Jr. Member
Offline
Posts: 45
|
|
« Reply #26 on: May 17, 2011, 01:50:00 PM » |
|
OMG, Indeed...
I often wonder if the people who recommend these things have any friends themselves.
Clearly, there was a reason the seminar was free.
|
|
|
|
|
Logged
|
|
|
|
Jennifer Allan
Master of All Things SOI
Administrator
SUPER HERO MEMBER
Offline
Posts: 30,200
Your Fearless Leader
|
|
« Reply #27 on: May 17, 2011, 01:58:28 PM » |
|
Hey, the ends justifies the means...  |
|
|
|
|
Logged
|
"The Secret of Joy in work is one word - excellence. To know how to do something well is to enjoy it." Pearl S. Buck
|
|
|
Jennifer Allan
Master of All Things SOI
Administrator
SUPER HERO MEMBER
Offline
Posts: 30,200
Your Fearless Leader
|
|
« Reply #28 on: May 17, 2011, 02:02:07 PM » |
|
Tony - a few years ago, one of my readers wrote a blog about how he thinks these gurus secretly gather together in a windowless office coming up with ridiculous ideas to sell to real estate agents just so they can make fun of them when they actually go out an implement their nonsense.
A few years ago, there was a blog at Active Rain about an approach where the agent AT THE CLOSING whips out a contract and asks her clients to sign it agreeing that they will send her at least three referrals in the next 60 days (or something like that). I must dig that up... it was priceless...
|
|
|
|
|
Logged
|
"The Secret of Joy in work is one word - excellence. To know how to do something well is to enjoy it." Pearl S. Buck
|
|
|
Tony Gilbert
Jr. Member
Offline
Posts: 45
|
|
« Reply #29 on: May 17, 2011, 02:34:44 PM » |
|
Sheesh...
You know what... I think many people just think they are OWED a living. These people have also been taught (at some point) that the hard earned money of others is theirs for the taking. They also have very little (if any respect) for other people - their thoughts, feelings, opinions, or their money.
What kind of "monster" agent would ask/demand for referrals in writing at the closing??
I was reading some negative agent reviews on "redfin" this morning - and these were obviously well-meaning people... not "nutty" reviews. It's the same old song and dance. No communication, little assistance, little respect. <sigh>
|
|
|
|
|
Logged
|
|
|
|
|
